10 Ways Cloud Unified Communications Will Make You More Competitive

10 Ways Cloud Unified Communications Will Make You More Competitive

Moving your communications and collaborations applications to a managed cloud environment is a no brainer. There’s little competitive advantage in managing an aging PBX and many associated costs.

That’s why some 80% of North American organizations are moving to or plan on moving to cloud applications, according to McKinsey & Company management consulting firm.

Here are ten reasons Unified Communications as a Service (UCaaS) adoption is on the rise:

1.  New features can be rapidly deployed

Businesses can be more agile with Cloud UC because features are deployed at the speed of software. Enterprises can implement a modern communications infrastructure that delivers the specific features your company and its employees need.

2.  Simple deployment and maintenance

Cloud UC solutions are easier to maintain and take less time to be deployed. Cloud UC providers offer a turn-key service with best practice measures built in. As a result, IT professionals can focus on strategic business initiatives that will drive company competitiveness.

3.  OPEX model

Cloud UC does away with the need to purchase expensive hardware and maintenance contracts. Cloud services let customers pay a monthly subscription fee with zero upfront expenses.

4.  Business continuity

Cloud UC services are resilient by design with multiple data centers deployed in key geographic regions to ensure no single point of failure. If there is a storm or power outage in one region, traffic can be seamlessly rerouted to another region and ensure businesses continue to function as usual.

5.  Pay for what you use

Cloud UC solutions allow customers to subscribe to the services that they need and add or subtract features as requirements change. Customers are not required to buy a monolithic offering that includes more features and functions then they will actually use.

6.  Dynamic scalability

As your company grows, adds offices or even acquires new companies, it’s simple to enable communications. Moreover, there is no need to make investments in infrastructure for excess capacity to allow for future growth.

7.  Iterative enhancements

Cloud UC providers bring new capabilities to the market faster than hardware vendors can. As new technologies bring about new capabilities, best-in-class Cloud UC providers can offer products to their customers faster giving them a competitive advantage. WebRTC is a prime example of a hot new technology that enables voice and video calling from a web browser that leading Cloud UC providers are adopting.

8.  Unified presence

We live in a global economy. To stay closer to customers or to have access to the right talent pool many organizations are finding that they are more competitive when they adopt a distributed business model. Cloud UC delivers a user experience that is localized relative to a region but consistent relative to business processes regardless of location.

9.  Mobility

Cloud UC solutions offer a consistent user experience across multiple devices and media types. Such solutions enable the enterprise to manage various types of communications for BYOD scenarios and across geographies, with personalized rules and policies. This results in better user and group productivity, dynamic collaboration and simplified business processes, with the goal of increasing revenues, decreasing costs and improving customer service.

10. Service level agreements

Cloud UC service providers offer a predefined end-to-end Service Level Agreement (SLA) with specified service credits for any service interruption. The Cloud UC provider is the point of demarcation where the user experiences the service. Additionally, Cloud UC service infrastructure is proactively monitored and maintained by top tier engineers 7x24, 365 day-a-year.

To learn more about essential cloud UC issues, watch Ten Ways Enterprises Can Benefit With Cloud UC video on demand.

About Dean Manzoori

VP, Cloud Communications, Masergy
Dean Manzoori is Vice President of Product Management for UCaaS at Masergy Communications. He brings over 25 years of IT experience in a variety of roles including operational management, strategic planning and business development. Dean holds a BSEE from California State University, Long Beach with Great Distinction and an MBA from Pepperdine University.

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