5 of The Best Reads For CIOs

July 5th, 2017

Vacation season is upon us and it’s a great time to catch up on the latest reads on new technologies, business disruption and tech innovators. Here’s what we recommend for CIOs and other members of the cognoscenti this season.

Machine, Platform, Crowd: Harnessing Our Digital Future

By Andrew McAfee and Erik Brynjolfsson

We live in strange times. To cope, we need big rethinks around 3 areas: minds & machines, platforms & products, and the core & the crowd. The implications for how we run our businesses — and our lives — are profound.
How did Airbnb challenge the entire hotel industry even though it holds essentially no assets? How did Facebook overtake the publishing industry’s advertising business? Why does GE, despite its multibillion-dollar R&D budget, work with a group of strangers on the Internet to dream up new products? The authors, co-founders of the MIT Initiative on the Digital Economy, know — and explain.

The Mathematical Corporation: Where Machine Intelligence And Human Ingenuity Achieve The Impossible

By Josh Sullivan and Angela Zutavern

The new “mathematical corporation” combines smart business leaders with equally smart digital machines. The authors contend it’s nothing less than the business model of the future.

The authors provide examples of smart people who combined with smart digital machines: an entrepreneur who disrupted healthcare, an oceanographer who transformed fisheries management, and a pharma company that boosted vaccine yields.

Platform Revolution: How Networked Markets Are Transforming The Economy — And How To Make Them Work For You

By Geoffrey G. Parker, Marshall W. Van Alstyne, and Sangeet Paul Choudary

Platforms are the secret sauce behind such industry innovators as Amazon, Airbnb, PayPal and Lyft. That’s because platforms connect sellers and buyers, hosts and visitors, even drivers and people needing a ride. The authors offer what they call an owner’s manual to this new way of doing business.

Parker is a professor of engineering at Dartmouth College. Van Alstyne is a professor of information economics at Boston University. Both are also visiting scholars at the MIT Initiative for the Digital Economy. And Choudary is a researcher and co-chair of the MIT Platform Strategy Summit.

Mapping Innovation: A Playbook For Navigating A Disruptive Age

By Greg Satell

Innovate or die, right? Yes, says author Satell. He offers a framework for identifying powerful strategies for innovation, as well as a step-by-step guide for creating your own innovation playbook. What’s working for organizations that include Google, IBM and Experian might work for you, too.

Elon Musk: TESLA, SPACEX, And The Quest For A Fantastic Future

By Ashlee Vance

Musk founded or co-founded PayPal, SolarCity, Tesla, SpaceX, Neuralink and X.com. For his efforts, he’s become the 80th-wealthiest person in the world.

Who needs science fiction when you have Elon Musk? His crazy, brilliant ideas include implanting AI devices in a human brain, moving high-speed public-transport on a cushion of air and establishing the first colony on Mars.

So lay back, grab a glass of lemonade, catch some rays and learn something new.

Jody Gilliam

With 15+ years of experience developing content-focused marketing strategies for technology companies, Jody crafts thought leadership articles and develops research ideas to support Masergy’s marketing initiatives. Her background in journalism serves her well, as she works closely with industry analysts and Masergy’s top leaders to publish engaging content. She earned her bachelor’s degree in English and communications from Southwestern University and her master’s degree in digital marketing from the University of Denver.