Avoid These 3 Risks With Cloud Communications

Avoid These 3 Risks With Cloud Communications

Moving business communications to the cloud can dramatically reduce an organization’s risk and deliver substantial value by assuring organizations that their systems will remain operational in the event of various problems.

More specifically, Cloud-based Unified Communications systems can lower three major risk factors that nearly all organizations must deal with:
  • Business Continuity
  • Performance Optimization
  • Service Levels

These three risks should be considered when comparing Cloud Communications solutions with on-premises PBX alternatives. Let’s look at each risk factor in turn.

Business Continuity

Business continuity is an important area where Cloud Communications solutions offer significant advantages over on-premises systems. That’s because most cloud solutions are deployed on servers in widely distributed data centers, themselves located at key peering points in the Internet’s infrastructure.

This guarantees high levels of both uptime and availability. And compared with typical on-premises deployments, cloud solutions offer much higher levels of redundancy, as well as more active management of redundant resources.

All of this helps ensure that the user’s business keeps running in the event of a cyber attack, unplanned outage or other top business-continuity concerns.

Optimum Performance

Cloud Communication service providers possess a deep view of how traffic is moving and as a result they can guarantee peak performance and a high-quality experience for users. Traffic modeling enables them to see across the IP infrastructure and into the SIP public network.

That lets them determine which providers are having performance issues and where network traffic is congested. Cloud Communications service providers can then continually optimize the choice of IP routes, SIP peering and other factors to dynamically deliver the fastest route for voice, video and data traffic.

Service Levels

Some Cloud Communications vendors utilize management and assurance tools to clearly understand what is happening in their networks. This is essential since these service providers are supporting far greater traffic volumes than the typical enterprise.

These tools are critical for meeting their service level agreements (SLAs). As a further bonus, the tools allow for a level of planning and control that far exceeds what’s possible for any but the very largest corporations.

Cloud Communications has become not only a viable alternative to premise-based systems but a preferred option. Cloud Communications adoption has been helped by the continual increase in bandwidth capacity, coverage and reliability of the public Internet infrastructure. The market for Cloud Communications services is valued at $17B this year and could grow to $28B by 2021.

Today’s Cloud Communications solutions deliver high levels of reliability and a rich set of features, yet at a price that’s often significantly lower than an organization would pay for equivalent on-premises solutions.

To learn more about selecting the right Cloud Communications solution for your enterprise, read Masergy’s Buyers Guide to Cloud-based Unified Communications.

About Dean Manzoori

VP, Cloud Communications, Masergy
Dean Manzoori is Vice President of Product Management for UCaaS at Masergy Communications. He brings over 25 years of IT experience in a variety of roles including operational management, strategic planning and business development. Dean holds a BSEE from California State University, Long Beach with Great Distinction and an MBA from Pepperdine University.