Chip shots vs. moon shots: The best strategy for SD-WAN

Video series: How SD-WAN is like golf

January 9th, 2020

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In golf, people focus on the big drive off the tee. The golfer who can uncork a real bomb. A moon shot. But serious golfers know that the well-executed chip shot is just as important. That’s also the case when you’re using SD-WAN to drive your digital transformation strategy. You need to balance your chip shots and moon shots. Here are SD-WAN experts and avid golfers,  analyst Zeus Kerravala and Masergy’s Chris Werpy to tell you all about it in another installment of “How SD-WAN is Like Golf.”

So we’re out on the golf course. We’re hitting bombs. At least I’m hitting bombs off the tee. You get the moon shots, where as I’m swinging as hard as I can from the tee box. You’ve talked about a digital transformation journey in those same terms–from a moon shot to a chip shot.

What I always say is, you should think of digital transformation as a series of chip shots–not moon shots. Think of what a moon shot project is: Think of the bank branch of the future. You’ve got robots serving people. You’ve got video kiosks up all over the place, and you’ve got people self-serving. For most banks–like a little regional bank–that is completely daunting. And you would probably be so paralyzed from the thought of having no one to serve you that you’d never do it, right? 

But what if you could just do one small project that completely transforms one aspect of your operations? Like, for instance, if you could put a video kiosk in every branch where you don’t have local experts. Now you could have people talk about insurance or retirement accounts, mortgages without the need for someone to actually come into the branch office. That’s a very small project that could have a big ROI. So,  if you can break the larger branch of the future into smaller and smaller initial chip shots, I think that’s something most companies can handle. Then they can measure the ROI and use the savings to fund other products.

Moon shots. Chip shots. Are you looking for the best way to design an SD-WAN strategy? Check out Zeus Kerravala’s SD-WAN buyer’s guide

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Chris Werpy

Chris Werpy is senior vice president of solutions and services and has been with Masergy since 2007. He leads multiple teams and is responsible for the Solutions Engineering, Client Services and Emerging Markets organizations. He brings more than 15 years of networking and communications experience with a proven track record in technical and strategic roles in operations, sales and business development. Prior to joining Masergy, Chris held various leadership positions at ICG Communications, LineSider Technologies and Pac-West Telecom. He has published numerous industry articles, spoken on various panels and is a recognized thought leader in the communications and security industries.

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