With Cloud Communications, the Sky's the LimitFebruary 2, 2017Dean Manzoori Unified communications are moving to the cloud — and fast. Driving this rapid growth is a long list of powerful benefits such as the move from a capital expense to a subscription model, and lower TCO through the integration of voice and data networks.Cloud Communications also increases flexibility and speed to adjust to changing business conditions such as the addition of branch offices. It also provides greater security, accessibility and reliability. This is due to the rigorous implementation and change management expertise that cloud communications specialists have.Digital TransformationCompanies that are moving to the cloud are reaping these benefits but those that are not nimble enough to transform their business models will begin to suffer the impact. Take leading premises-based communications equipment provider Avaya, which filed for Chapter 11 bankruptcy last month.Avaya, which dates back to AT&T origins, is a large communications equipment supplier with annual revenue of $3.7 billion. With over $6 billion in debt, observers say its technology is largely outdated.Avaya offers cloud services but with limited success. Avaya's revenue from cloud-based and managed services grew just 3% in its fiscal fourth quarter. Compare that with the Technavio Research forecast of 15% annual growth. Avaya spotted the target but couldn’t move fast enough.Avaya CEO Kevin Kennedy, told an interviewer in 2013: "The major trend that we’re playing into is the CapEx/OpEx trend….and the second is really a host of capabilities, whether it's video in the cloud, contact center in the cloud, or UC in the cloud."Cloud PowerHere at Masergy, we've been on board with the cloud for years. In fact, we offer an enterprise Cloud Communications solution that’s truly global with Unified Communications as a Service, SIP trunking and a presence in 21 countries.Our customers enjoy a platform that’s scalable, secure and reliable, thanks to services dedicated to delivering high definition voice and video. That's crucial, because many CIOs are this year focused on offering real-time collaboration that allow the mobile and distributed workforce to work from anywhere, using any device.At the same time, we at Masergy know that when it comes to the on-premises PBX, many IT managers believe, "If it ain't broke, don't fix it." That’s especially true at organizations where PBX hardware hasn't yet been fully depreciated.If you want to keep your PBX while enjoying the many benefits of Cloud Communications, Masergy's hybrid approach can help you make the transition on your terms and timeframe.To learn more about Masergy's Cloud Communications solution, read our white paper A Buyer's Guide to Cloud-based Communications.