Collaboration Will Continue to be a Key Driver of Cloud Communications

Collaboration Will Continue to be a Key Driver of Cloud Communications

Today, Masergy announced the release of Masergy Communicator HUB. Now seems like the right time to continue the collaboration discussion as we launch our new enterprise-grade cloud aggregation service that meets contextual intelligence needs.

We interviewed many of our customer CIOs and real-time collaboration that can be conducted across different channels of communications and devices was a key focus area.

Contextual communications is an emerging term used to describe the rich forms of communications that supports many-to-many collaboration which is required by teams working across offices, time zones and countries.

Contextual communications enables business processes and context to be added to Unified Communications. UC combines voice and video, shared virtual workspaces and application integration along with all of the familiar forms of interaction into one platform that includes voice, chat and mobile messaging.

So, executives need to consider their UC options with the goal of choosing an offering that provides as much collaboration value to business users as possible in one workspace – while reducing IT management and system costs. When considering the adoption of a new UCaaS platform, IT leaders should pose the following questions:

  • Is there support for team messaging and collaboration?
  • Can users access voice, video, IM and presence in a single application from any device?
  • Is single-number mobility assured, in combination with seamless transition of calls from desk phones to mobile devices?
  • What support is available for desktop and file sharing as well as web collaboration?
  • Are secure virtual meeting rooms available to let users meet at any time from any device?
  • Is it possible to integrate enterprise and personal productivity applications within the UC experience?

Cloud-Enabled Collaboration

Equally important for enterprise executives to consider is how solutions may achieve these capabilities. A survey from BroadSoft that finds that "cloud UC market penetration will jump almost six times between 2015 and 2020, when it will account for about 41 percent of the overall UC space."

A recent report by No Jitter Research adds additional perspective: Just over one-third of the overall survey base are using cloud UC (which the survey defines as IM/presence, conferencing, voice and video calling), while 41% of the subset with more than 1,000 employees are already doing so.

IDC in its Worldwide UCaaS assessment offered similar perspective: "Although enterprises will continue to invest in on-premises solutions, cloud-based UC&C and UCaaS solutions will continue to gain traction at the expense of premises-based deployments."

Masergy Communicator HUB

Masergy Communicator HUB is a cloud aggregation service that makes communicating more productive by combining communicator features with contextual intelligence. HUB integrates real-time communications from business and cloud apps with contextual information, such as recent files, email, social media engagements, tasks and IM sessions, without opening or searching through additional applications. As users collaborate individually, HUB puts what’s most relevant to the exchange together in one place for a single unified experience.

Masergy Communicator HUB provides end users the tools ready to manage information overload and navigate through information effortlessly and instinctively, increasing productivity, optimizing process workflows and elevating the user experience.

To learn more, read our e-guide on the powerful business benefits that Contextual Communications and Collaboration delivery.

About Dean Manzoori

VP, Cloud Communications, Masergy
Dean Manzoori is Vice President of Product Management for UCaaS at Masergy Communications. He brings over 25 years of IT experience in a variety of roles including operational management, strategic planning and business development. Dean holds a BSEE from California State University, Long Beach with Great Distinction and an MBA from Pepperdine University.