Disaster Recovery is Not a Matter of If, But When

Disaster Recovery is Not a Matter of If, But When

A power outage. A fire. A gas leak. These calamities happen all the time. Astute companies realize that they can happen without warning. So they put systems and procedures in place that enable them to handle any contingency.

Business continuity concerns are being driven in large measure by risk mitigation efforts. According to market research firm IDC, some two-thirds of IT professionals surveyed say minimizing system downtime and risk mitigation are behind the investment in new technologies. Another third indicated that regulatory compliance is driving risk management practices and IT investments.

Having a modern Unified Communications system is the first line of defense in dealing with a crisis. Being able to notify employees what’s going on and enable them to continue to carry out critical tasks and normal business activities is essential.

Cloud Unified Communications offers 3 key attributes that will help companies weather any storm:


Communications systems that are hosted in the cloud and have redundant data centers can continue to provide service no matter which of your offices are affected by a storm or power outage. Data centers should be strategically located in different regions, for example, the East and West coasts, to provide redundancies. This type of design ensures that multiple data centers are on different power grids and networks and insulated from regional outages.  IP peering of the backhaul network assures a diversity of Internet routes and range of SIP peering, which guarantees that no single carrier outage can impact the overall operation of the communications system. With a cloud unified communications offering, all of these factors should be taken into consideration to ensure customer communications services are all protected in a managed network.

Call Redirect

The Call Forward, Not Reachable disaster-recovery feature automatically redirects calls to a predefined destination when users’ phones are unreachable or unregistered for any reason including power outage, phone malfunction or local area network issues. By activating this feature  administrators can ensure that calls will automatically be forwarded to a pre-determined phone number, ensuring business continuity.

Management and Control

Cloud UC service providers should offer end-to-end visibility of UC endpoints for all subscribed users and services. Cloud UC solutions come with tools that arm IT personnel with real-time quantitative and qualitative analytics for optimizing enterprise communications. Administrators can proactively troubleshoot and solve UC performance issues that cause poor call quality, even if the issue originated outside the customer's network. IT teams can respond to unexpected problems and reduce the time to resolution from days down to mere minutes, which is essential in the case of a critical occurrence.

An organization’s communications system is its lifeline to the world. Modern cloud UC systems provide the best option for dealing with unexpected disasters and managing across regions, offices and time zones with the most advanced and robust solutions available today.

Learn how Masergy’s Cloud Communications can help your business continue to operate despite any unforeseen occurrence.

About Dean Manzoori

VP, Cloud Communications, Masergy
Dean Manzoori is Vice President of Product Management for UCaaS at Masergy Communications. He brings over 25 years of IT experience in a variety of roles including operational management, strategic planning and business development. Dean holds a BSEE from California State University, Long Beach with Great Distinction and an MBA from Pepperdine University.