Helping channel partners identify winning SD-Wan opportunities

Posted on February 25, 2020

Gartner predicts that 60% of enterprises will implement SD-WAN by 2024–compared to just 20% that implemented it in 2019. SD-WAN’s rising tide has many IT consultants, value added resellers (VARs), and agents seeking to align their boats with trusted SD-WAN providers, trying to make sense of which ones will put the most wind in their sails. So, how do you recognize a winning solution that offers more sales momentum and client value? Here are a few tips for evaluating SD-WAN channel partner programs and how Masergy stacks up.

Reaching multiple high-growth markets with one platform

Every sales person and IT consultant wants offerings that span across multiple high-growth markets where the demand is off the charts and global enterprises are in great need of continued partnership. This ideology becomes reality when the SD-WAN provider offers fully managed services that converge an array of solutions and services into a single cloud platform. Successful SD-WAN strategies typically require a lot more than just the edge device. IT teams need security features, secure internet breakouts, AI-powered security analytics, and monitoring too–as most appreciate a helping hand with both the network performance optimization as well as the security threat detection and response.

Whether you’re an agent, a value-added reseller, or consultant, your SD-WAN offering shouldn’t leave these opportunities on the table. Nor should your offerings ignore the need for cloud applications and direct connections to cloud service providers, which can be a seamless extension of the SD-WAN offering. Services that expand with these opportunities also solve more business problems for decision makers. Consider that: 

Masergy’s SD-WAN bundles keep you selling

Masergy is the software-defined network and cloud platform for the global, digital enterprise. A single platform includes fully managed SD-WAN, unified communications solutions, cloud contact center solutions, and end-to-end security services. While other providers stop short with edge devices, firewalls and direct connections to major cloud service providers, Masergy goes further by helping partners and their end user clients:

This was the opportunity that attracted Darren DeMartino, Co-Founder of Advanced Technology Consulting (ATC). “What makes Masergy unique is the ability to have one company that offers SD-WAN, wrapped with cloud communications–which everyone is looking for–and adds managed security services. It’s revolutionary and something no one else has. With all of these components they are one of the best companies to partner with,” he said. “I truly believe Masergy is the most innovative company in the industry.”

Ready to learn more? Contact for more information.

Bob Laskey

Bob Laskey is Masergy’s Executive Vice President and Chief Revenue Officer. In this role, Bob is responsible for Masergy’s growth strategy and heads the global sales and marketing organizations. Laskey has more than 20 years of experience in the technology industry, having held senior positions across sales, marketing and consulting at a number of the world’s leading IT businesses, including Tata Communications, CenturyLink, Oracle and Accenture, as well as Microsoft where he worked for 15 years. Bob has an Executive MBA and a BS in Computer Engineering from the University of Illinois. He is actively involved as a board member with the non-profit organisation JDRF, which advocates for research to pave the way for a world without type 1 diabetes.

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