Hybrid Unified Communications Delivers the Best of Both Worlds

Hybrid Unified Communications Delivers the Best of Both Worlds

Say “hybrid” and you think of everyday combinations that deliver the best of two worlds. Hybrid cars can cruise at highway speeds yet deliver superior mileage. Hybrid trees are good looking but are also resistant to common pests and diseases.

Now add to your list of hybrids Unified Communications (UC). It’s a powerful solution for companies that want to transform their traditional voice systems into advanced collaboration platforms yet also retain legacy PBX hardware.

In this hybrid scenario the provider delivers trunking service as well as fully hosted UC service from the same platform with a uniform dial plan. Hybrid deployments are ideal for distributed organizations ready to begin their migration to a cloud-based Unified Communication solution while maximizing returns on existing investments.

SIP Trunking

The enabling technology that allows providers to be able to deliver trunking service and fully hosted UC service from the same call platform uses the Session Initiation Protocol (SIP). SIP is a communications protocol for signaling and controlling multimedia communication sessions, including voice, video, instant messaging and presence.

To create a hybrid UC system with SIP, a company uses cloud-based SIP trunks to connect its traditional PBX users with fully hosted UC as a Service (UCaaS) users. The result: a uniform call platform that enables all users to take advantage of advanced productivity features available in a cloud delivery model, without the need for a forklift upgrade. 

It’s an approach that’s catching on quickly. Sales of hybrid services will more than triple over six years, growing from $3.2 billion last year to approximately $10.3 billion in 2020, predicts market watcher Frost & Sullivan. What’s more, by 2020, hybrid networks will actually eclipse today’s legacy digital telecom.

Big Bennies

Driving this shift are SIP’s many benefits. These include lower costs, greater scalability and added flexibility. SIP also ensures high levels of reliability and disaster recovery to ensure business continuity.

Masergy takes these benefits even further with our hybrid delivery model. 

Feature-rich Intelligent SIP Trunking goes far beyond simple connectivity via call origination and termination. It also offers productivity-enhancing features to PBX users using an application-oriented platform that delivers both connectivity and enhanced applications from the cloud. For example, PBX users can leverage the same mobility features available to UCaaS users such as simultaneous ring, find me, follow me, and remote office. 

The “forklift” approach to technology upgrades are inherently costly and are not without risk. Masergy’s UCaaS solutions are designed to work with existing systems to simplify the delivery of custom solutions that mitigate the risks of complex migrations.

Hybrid deployments are ideal for distributed businesses ready to begin their migration to a cloud Unified Communication solution while maximizing returns on existing investments.

Looking to adopt the latest communications applications for your workforce while mitigating the risk of new technology adoptions? Then maybe it’s time to think hybrid.

Learn more about hybrid UC and Intelligent SIP Trunking.

About Dean Manzoori

VP, Cloud Communications, Masergy
Dean Manzoori is Vice President of Product Management for UCaaS at Masergy Communications. He brings over 25 years of IT experience in a variety of roles including operational management, strategic planning and business development. Dean holds a BSEE from California State University, Long Beach with Great Distinction and an MBA from Pepperdine University.

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