Video Collaboration Enhances Workforce Productivity

Video Collaboration Enhances Workforce Productivity

Cloud-based video conferencing options are on the rise as a key enabler of workplace productivity. The design of these systems map well to the key trends in workforce productivity, including freedom and flexibility in how and where people collaborate, device independence and access to communications and other productivity apps.

Video communications systems have been around for decades but adoption has been slow due to the cost and complexity of in-room systems and lack of adequate bandwidth options to ensure good quality video. The advent of Skype and Google Hangouts have made video a personal and easy-to-access options. 

Now, cloud-based UC applications are making video conferencing and collaboration even easier for participants to use and even more ubiquitous from desk phones and PCs to mobile devices, without the need for subscription to a Google account, for instance. Cloud UC video services offer these big advantages:

Good connectivity

In fact, connectivity is often excellent, thanks to the widespread adoption of high-bandwidth private network and Internet services. In the past, few businesses had the required bandwidth for high-quality videoconferencing and if they did, the service was reserved for executive use only.

Easy to use

Previous generations of videoconference systems were anything but. Typically, already-busy IT staff were needed to acquire, install, maintain and even run videoconferencing rooms. By comparison, today’s systems are designed with business users in mind. Cloud-based service providers remove the complexly for both IT professionals and workers. To connect, end users need only click an icon in their communications app or web browser. It’s as simple as initiating a voice call.

Device agnostic

In the past, interoperability among videoconferencing systems was extremely limited. Typically, one supplier’s solution would not work with those of other suppliers. Today’s video conference systems deliver video to the desktop, not the boardroom. So users can join videoconferences from any location using any personal communications or computing device that their communications app or browser runs on. 

Ubiquity of the cloud

Previous video conferencing systems required organizations to make big investments in infrastructure, equipment, even furniture. Today’s systems are based in the cloud. So organizations enjoy the cloud’s many benefits, including monthly, pay-for-use fees; plenty of quick scalability; and freedom from having to own expensive and difficult-to-manage hardware.

These benefits also mean that today’s personal videoconferencing solutions can be used for growing range of uses from one-to-meetings, group interactions, presentation sharing and shared workspaces.

Learn more about Masergy’s Unified Communications as a Service video conferencing capabilities.

About Dean Manzoori

VP, Cloud Communications, Masergy
Dean Manzoori is Vice President of Product Management for UCaaS at Masergy Communications. He brings over 25 years of IT experience in a variety of roles including operational management, strategic planning and business development. Dean holds a BSEE from California State University, Long Beach with Great Distinction and an MBA from Pepperdine University.

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