What digital transformation looks like now: Omdia webinar has the outlook for Europe

Published on May 12th, 2020

Digital transformation has always been a moving target, but now more so than ever. Technologically speaking, these are the best of times with IT leaders making moves to take advantage of cloud innovations, AI-powered advances, and software-defined agility. But the current suppressed state of the global economy makes it also feel like the worst of times as executives recalculate their business strategies.

What does the digital transformation outlook look like for Europe–in the 2020 pandemic world?

Omdia’s Chief Analyst, Camille Mendler, has answers in our webinar. Don’t miss Masergy’s live event where she will unpack insights from European enterprises surveyed as the pandemic lockdown began, helping IT leaders understand accelerating trends and why business health is increasingly dependent on a secure and adaptive digital environment. Watch the webinar on-demand

The best of times: IT freedom and convergence

We’re living in one of the most digitally advanced moments in history. Networks are creating a smart, hyperconnected world of rich interactions between people and things. From augmented reality to predictive analytics and automation, industries are being redefined. In the IT arena, innovations are pronounced in these areas:

The worst of times: New challenges bring a new set of priorities

Digital transformation historically comes with challenges around security, cloud application delivery, data analysis and technical know-how. With COVID-19, those issues remain and become compounded by shifts in business needs and market rhythms. European enterprises are scaling back discretionary and experimental trials as they go into survival mode. Now, they are focused only on the most urgent needs of the business.

Digital transformation now

With all these dynamics at play, where do IT leaders go from here? How do network modernisation strategies fit into the objectives of European companies? Now is a great time to take a fresh look at the digital transformation trends today, and Omdia stands ready to be your guide. Don’t miss the webinar. Attendees will learn:

Watch the webinar on-demand

Emily Nerland

Emily Nerland is the Director of Channel Sales of EMEA at Masergy. A channel veteran, she previously worked for several service providers managing some of the largest global IT and technology businesses in the world. Leveraging her background in international voice and networking solutions, Emily consults with businesses of varying types to realise new strategic revenue streams whilst also aligning them to better serve their clients. She holds a B.A. from Dartmouth College, an M.A. from the University of Southern California, and an MBA from the University of Georgia. She is based in London.

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