du Partners with Masergy and Interoute to demonstrate Next Generation Video Conferencing for Business Customers at GITEX

du Partners with Masergy and Interoute to demonstrate Next Generation Video Conferencing for Business Customers at GITEX

Rich and Immersive Demonstration to capture Audience Interest at GITEX Technology Week 2008

Dubai: 24 October, 2008 – The UAE’s integrated telecom operator, today demonstrated next-generation video conferencing facilities for business customers that will use state-of-the-art IP MPLS and High Definition (HD) video technologies.

To be offered in partnership with applications provider Masergy and UK- based telecom carrier Interoute, the service is demonstrated at the FVC (Masergy’s value-added reseller in UAE) stall at GITEX Technology Week 2008 that runs until 23 October at the Dubai International Convention and Exhibition Centre.

The service is a compelling initiative that will allow du business companies to access Masergy’s Video Conferencing Service to hold virtual high quality ‘face-to-face’ meetings on demand without the associated costs of travel.

State-of-art Video conferencing over IP service (referred to as ‘Tele- presence’) is being increasingly adopted by businesses world-wide to increase productivity with some clients estimating up to 75% savings in overall travel time and associated costs.

Osman Sultan, CEO, du, said: “du continues to work with partners like Interoute and Masergy to bring new and exciting services to the UAE and strategy to work with global carriers and application providers to connect the UAE with the rest of the world. Video-over-IP service is a proven business tool and truly holds immense significance for our business customers.”

John Dumbleton, Senior Vice President, Masergy, said: “Demand for tele- presence and high-definition video is growing, and we are excited to be part of a team that can help businesses take full advantage of these next generation video technologies. We will be glad to demonstrate the strengths of this solution to visitors at GITEX.”

Gareth Williams, CEO, Interoute, said: “Our unparalleled reach and capacity will enable du business customers meet communication needs across various geographies. We congratulate du for its initiative to offer this rich-application service in the UAE.”

About du
du, the integrated telecom service provider in the UAE, launched mobile telecommunication services on 11 February 2007 across the UAE in addition to internet and pay TV services in some of the free zones of Dubai. Call Select, the first of du’s nationwide Fixed line services for voice telephony, was launched in July 2007.

Among du’s many firsts is its historic Number Booking Campaign for both individuals and business, Pay by the Second billing system, Mobile TV, Mobile Payments, first of its kind ‘WoW’ recharge card (which offers customers the choice between more credit and more time) and Self Care. du business offers include Closed Business User Group and preferred International Destinations.

du’s retail network, currently numbering 16 du shops located in strategic locations across all emirates, was launched on 25 February 2007, supporting the delivery of du services to customers.

du is 40 percent owned by the UAE Federal Government, 20 percent by Mubadala Development Company, 20 percent by Emirates Communications & Technology Company LLC and 20 percent by public shareholders. It is listed on the Dubai Financial Market (DFM) and trades under the name du.

du was recognised as the ‘Best Brand’ for its innovative branding and outstanding success at the Telecom World Awards Middle East 2007.

About Masergy
Masergyredefines global enterprise videoconferencing by delivering exceptional video transport, unsurpassed service guarantees and a superior customer experience. We focus on providing flawless performance for high definition video and telepresence communications to every location on your video network. We also can increase your return on investment and expand your communications capabilities through our global video extranet, allowing you to vendors and customers for highly secure video communications.Masergyreceived the 2008 Nemertes Research Pilot House Awards for Best Overall MPLS Service and Best Overall Customer Experience for Emerging Providers. More information is available online at or by calling +1 866-MASERGY.

About Interoute:
Interoute is the owner operator of Europe’s most advanced and densely connected voice and data network, encompassing over 54,000 kms of lit fibre. Its full-service next generation network serves more than 12,000 customers across a broad range of sectors from finance to retail and every major European incumbent, as well as the major operators of North America, East and South Asia, governments, universities and research agencies. These organisations find Interoute the ideal partner for hosting content, providing wholesale transit services, corporate access or creating new services. With established operations throughout mainland Europe, North America and Dubai Interoute also owns and operates dense city networks throughout Europe’s major business centres. More than €1 billion in e-commerce transactions flows through its data centres each day, making Interoute a key part of Europe’s Digital Supply Chain. www.interoute.com