DALLAS (October 30, 2007) – Masergy, a global service provider specializing in simplifying business networks for enterprises, has hired telecom marketing and sales veteran Todd Bahner as global partner program director, expanding the company’s channel program operations with value-added resellers (VARs) to extend and ensure a superior customer experience.
Masergy’s worldwide channel program targets high-quality partners who offer complementary services that combine with the company’s advanced networking solutions for a superior enterprise customer experience and a one-stop shop for advanced real-time applications, such as video communications, voice over IP and financial trading systems.
Bahner will strategically design and manage channel relationships to improve overall channel performance, attract and retain high-quality partners and maximize solutions for customers. Key elements of his role include designing structural aspects of global channels, managing formal and informal rules governing behaviors of various channel members, including coordination, control and conflict resolution, as well as monitoring performance and plans.
“We are extremely pleased to welcome Todd to the Masergy team. Building on the success of our unique channel program, Todd will identify partners who complement our solution set to offer a superior networking experience for enterprises,” said Scott Walker, senior vice president of sales at Masergy. “Todd’s depth of industry knowledge and experience in successfully developing global channel strategies are critical to our efforts to extend Masergy’s customer- experience service model in the market.”
Leveraging the high referral rates and close relationships with VARs to date, Bahner will guide Masergy’s channel design and management to fully align channel support with enterprise user needs as well as Masergy and partner objectives:
- Defined channel and partner roles in sales processes
- Robust, fair and competitive channel policies, creating attractive value propositions for customers and channel participants
- Partner screening, selection and standards
- Strong channel support infrastructure
- Measurements to gauge partner performance and success
“I’m excited to join Masergy during such a strong period of growth. Designing a program around ‘customer intimate’ partners will extend Masergy’s customer experience focus throughout the channel,” said Bahner of joining Masergy. “Putting the customer’s needs first requires a high-value, responsive network experience. So we will strive to closely align ourselves with the market’s many resellers with this same philosophy to jointly provide integrated network solutions for enterprise customers.”
With 20 years of success providing the necessary products and services to satisfy enterprise customers, Bahner has held key marketing, product management and sales management positions with leading top global technology companies such as MCI, as well as emerging firms. He consistently bridges the gap between strategic thinking and tactical market execution, helping companies optimize market opportunities through segment planning, partner negotiations, brand positioning, channel programs and product definition.
Combining technical and marketing experience, Bahner has served on industry standards bodies, including the Frame Relay Forum, ATM Forum, SMDS Interest Group and various ANSI T1 subcommittees. Bahner also speaks regularly at national and regional telecommunications conferences, authors papers on emerging technologies and serves as a resource to industry media.
Masergy is a privately held global network service provider specializing in delivering the strongest customer experience in the telecommunications industry. Serving hundreds of customers throughout Europe, Asia, Africa, Australia and the Americas, Masergy leverages advanced transport technologies to deliver global Ethernet services across a native MPLS network. The company pioneered customer-controlled network services and the delivery of multiple services over a single network connection. Masergy’s customers include companies from the financial/banking, healthcare, entertainment broadcasting, hospitality/hotels and manufacturing industries. Masergy is ranked #24 among Telecommunications companies in the Inc. 500. More information is available online at https://www.masergy.com or by calling +1 866-MASERGY.