Masergy Wins at Global Telecoms Business Innovation Awards 2009 for its Revolutionary Live 3D Hologram Communication Between Fixed Lines

Masergy Wins at Global Telecoms Business Innovation Awards 2009 for its Revolutionary Live 3D Hologram Communication Between Fixed Lines

Category Winner: Advanced Video Services Innovation

London, 17th June, 2009 – Masergy, a global network service provider specialising in simplifying business networks for enterprises, is proud to announce that it came away as the winner of the ‘Advanced Video Services Innovation Award’ at last night’s Global Telecoms Business (GTB) Innovation Awards 2009 at the Park Lane Hotel in London.

The GTB Innovation Awards are designed to honour innovative projects involving telecoms operators and service providers around the world. Masergy entered the award for a pioneering project that it carried out in February 2009 with Musion, the company behind the patented 3‐D hologram telepresence system. The world’s first live interactive 3‐D hologram to be demonstrated from a permanently installed line connection took place on Friday 6th February, between Masergy’s office in Farringdon and Musion’s office at 35 Portland Place, central London.

Alan Burkitt‐Gray, Editor of Global Telecoms Business said: “We were impressed by the quality and number of nominations this year – the most we have ever had – so it was a special triumph to be one of the winners this year. This was an outstanding project and well deserves its award.”

Previously a sci‐fi technology limited to episodes of Star Trek and Star Wars, 3‐D holograms can now be used as a business tool for live and interactive meetings between people in different locations. Appearing as a 3‐D hologram, users are able to see, view and interact with their remote audience. This technological advancement is thanks to a combination of unique and patented 3‐D holographic technology from Musion, Eyeliner® Foil (already used by the likes of Madonna, Gorillaz, Sir Richard Branson, Lewis Hamilton and HRH Prince Charles), and a special high‐speed global network connection from Masergy that optimises the delivery of an HD video signal.

John Dumbleton, UK Managing Director of Masergy commented: “We are delighted and honoured to win at the highly prestigious Global Telecoms Business Innovation Awards. As our entry demonstrated a world first in live holographic telepresence communication, this recognition highlights our pioneering approach to communications technology. Working with Musion forms part of our ongoing efforts to redefine wide‐area networking for the global enterprise.”

The technology shows how business executives can negate travelling to meetings by communicating via 3‐D hologram. The business benefits of this technology are more immediate personal interaction, less lifestyle interruption and a lowered carbon footprint. The technology Musion uses also makes extensive use of the latest generation lower power and lower heat LED lighting; in fact, the lighting used to film the holograms could be run off AA batteries.

The 3‐D image is created by Musion’s unique HD video image capture processes and patented Eyeliner® Foil apparatus. Smooth motion is on account of Musion’s faster frame rate of 50 interlaced frames per second, which creates the natural image edge blurring necessary for 3‐D images to look realistic. This incredible quality is possible because Masergy’s global network was purpose‐built to deliver superior video performance at all times and under all network conditions.

About The Global Telecom Business Innovation Awards 2009
Global Telecoms Business magazine, which is read by the industry leaders in the telecommunications industry worldwide, was founded 15 years ago. The magazine is part of the Euromoney Institutional Investor PLC group.The Global Telecoms Business Innovation Awards were first presented in 2007, and then again in 2008.About 350 leaders of the industry from around the world are expected at the 2009 ceremony at the Sheraton Park Lane Hotel in London on the evening of Tuesday 16 June 2009. Earlier in the day many of them also took part in the GTB Innovation Summit, discussing IP innovation in a world of IP transformation.

For details of the afternoon Summit, which was held specially for the industry leaders who were also invited to the Awards, see

Guests at the ceremony included chief executive officers, chief technology officers and other leaders from operators and vendors throughout the world, including Europe, China, Africa, India, Russia, North and South America, and the Pacific.

Hundreds of nominations for the industry’s innovative projects were received from the readers of Global Telecoms Business since early in 2009. The winners, as selected by the judging panel, represent the most innovative projects in the industry worldwide in five key categories:

  1. Fixed network infrastructure innovation
  2. Wireless network infrastructure innovation
  3. Wholesale service innovation
  4. Business service innovation
  5. Consumer service innovation

Awards went to projects in each category, with each project – wherever possible – represented by a telecoms service provider and one or more suppliers.

In addition, there are three editor’s awards, one for a company, one for an industry association and one for an individual, for their own contributions to the telecoms business.

The Global Telecoms Business Innovation Awards 2009 and the Global Telecoms Business Innovation Summit were sponsored by Juniper Networks and Hewlett‐Packard. The sponsors played no part in the selection of nominations or the final judging process.

A full report of this year’s Awards will be published in the July‐August 2009 issue of Global Telecoms Business.

About Musion
Musion Systems Limited is a privately owned company and the exclusive master global Licensor for the EyelinerTMtelepresence system. Musion Eyeliner is the new and unique high definition video projection system allowing spectacular freeform 3‐dimensional moving images to appear within a live stage setting. Eyeliner brings dramatic, previously unseen 21st century video film effects to the live set mediums of stage – Audio Visual conference or trade show presentations, retail displays, large scale out of home digital signage and artistic performances. Musion Eyeliner technology has been used in a variety of applications including lifesize holograms of Madonna (Grammy Awards), Gorillaz animated band (MTV), General Electric GEnx aircraft engine, David Beckham, Cadillac SLS, John McEnroe, Lewis Hamilton, HRH Prince Charles, Nike, Sir Richard Branson and Nokia. More information can be found at

About Masergy:
Masergy is a privately held global network service provider that has redefined enterprise wide‐area networking by delivering innovative products, advanced capabilities and a superior customer experience. Serving hundreds of customers throughout the Americas, Europe, Asia, Africa and Australia, Masergy leverages advanced transport technologies to deliver global Ethernet services across a native MPLS network. The company pioneered customer‐controlled network services and the delivery of multiple services over a single network connection. Masergy’s customers include companies from the financial/banking, healthcare, entertainment broadcasting, hospitality/hotels and manufacturing industries. MASERGY received the 2008Nemertes Research Pilot House Awards for Best Overall MPLS Service and Best Overall Customer Experience for Emerging Providers. More information about Masergy is available at