LONDON: Monday 16th February, 2009 – Previously a sci-fi technology limited to episodes of Star Trek and films like Star Wars, 3D holograms can now be used as a business tool for live and interactive meetings between people in different locations. Appearing as a 3D hologram, users are able to see, view and interact with their remote audience. This technological advancement is thanks to a combination of unique and patented 3D holographic technology from Musion (already used by the likes of Madonna, Gorillaz, Sir Richard Branson, Lewis Hamilton and HRH Prince Charles) and a special high-speed global network connection from Masergy that optimises the delivery of an HD video signal.
The world’s first live interactive 3D hologram demonstration from a permanent line connection took place on Friday 6th February, 35 Portland Place, central London (Musion’s offices).
The technology shows how business executives can negate travelling to meetings by communicating via 3D hologram. The business benefits of this technology are more immediate personal interaction, less lifestyle interruption and a lowered carbon footprint. The technology Musion uses also makes extensive use of the latest generation lower power and lower heat LED lighting; in fact the lighting used to film the holograms could be run off AA batteries.
Futuristic technology in 18th Century building
The permanent connection is between Masergy and Musion’s offices in London. The two holograms will appear at the Musion office, which ironically is an 18th Century Grade II listed building near Regents Park. The recording will be live and interactive: CNN’s famous Business Traveller anchorman, Richard Quest, will be on the sofa in one of Musion’s decadent office rooms (that actually looks more like a Georgian living room) and will be talking to two holograms in the room – Musion’s Director, Ian O’Connell, and Masergy’s Senior VP of Business Development, John Dumbleton. They will in reality be based in Masergy’s office in Farringdon.
Brief technology explanation:
The 3D image is created by Musion’s unique HD video image capture processes and patented Eyeliner® Foil apparatus. Smooth motion is on account of Musion’s faster frame rate of 50 interlaced frames per second, which creates the natural image edge blurring necessary for 3D images to look realistic. This incredible quality is possible because Masergy’s global network was purpose-built to deliver superior video performance at all times and under all network conditions.
Musion Systems Limited is a privately owned company and the exclusive master global Licensor for the EyelinerTM telepresence system. Musion Eyeliner is the new and unique high definition video projection system allowing spectacular freeform 3-dimensional moving images to appear within a live stage setting.Eyeliner brings dramatic, previously unseen 21st century video film effects to the live set mediums of stage –
Audio Visual conference or trade show presentations, retail displays, large scale out of home digital signage and artistic performances. Musion Eyeliner technology has been used in a variety of applications including lifesize holograms of Madonna (Grammy Awards), Gorillaz animated band (MTV), General Electric GEnx aircraft engine, David Beckham, Cadillac SLS, John McEnroe, Lewis Hamilton, HRH Prince Charles, Nike, Sir Richard Branson and Nokia. More information can be found at www.musion.co.uk.
Masergy is a privately held global network service provider specialising in delivering the strongest customer experience in the telecommunications industry. Serving hundreds of customers throughout the Americas, Europe, Asia, Africa and Australia, Masergy leverages advanced transport technologies to deliver global Ethernet services across a native MPLS network. The company pioneered customer- controlled network services and the delivery of multiple services over a single network connection. Masergy’s customers include companies from the financial/banking, healthcare, entertainment broadcasting, hospitality/hotels and manufacturing industries. Masergy received the 2008 Nemertes Research Pilot House Awards for Best Overall MPLS Service and Best Overall Customer Experience for Emerging Providers. More information about Masergy is available online at https://www.masergy.com.
Notes to Editors:
CNN International’s programme, ‘CNN Business Traveller’ hosted by Richard Quest, featured this live connection on Wednesday 11th February, repeated on Saturday 14th February and Sunday 15th February.
The video from ‘CNN Business Traveller’ can be viewed at www.cnn.com/businesstraveller