How are ACD call flows built for the Cloud Contact Center?

All Masergy Cloud Contact Center ACD call routing is built starting with the Interactive Voice Response (IVR) all the way through to connecting the customer to an agent – is defined in the graphical Masergy Cloud Contact Center Call Flow Builder. This makes it easy to set up IVR caller prompts and self-service options. Fetches to a CRM platform or order entry database can be inserted into call flows, so that you can intelligently route and respond to calls based on customer attributes, past interactions and customer needs predicted by Masergy Cloud Contact Center’s analytics-driven routing.