Machine learning and big data analytics are the core of Masergy Predictive Routing powered by Cisco. Unlike traditional routing to the next agent in the queue, each interaction is evaluated based on customer history, past purchases, and more to match the customer to the agent who is best suited to meet their needs.
Brand loyalty is hard to come by today and if your experience is not flawless and personal, you risk losing a customer. With predictive routing, we use intelligence to match the right customer with the right agent. As your interactions grow, so does the data and insight used to continually enhance the process. Masergy’s Predictive Routing allows you to focus on your customer journey and personalized engagements while our solution provides the best matching.
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