Masergy’s Florence Le Goff Honored in the 2021 CRN® 2021 Rising Female Stars List

Posted on July 12, 2021

Masergy is pleased to announce that CRN®, a brand of The Channel Company, has named Masergy’s Director of Channel Marketing, Florence Le Goff to its 2021 list of Rising Female Stars. This list honors up-and-coming, talented women in the IT channel whose contributions are shaping the future of the IT channel through their leadership, tireless dedication and innovative ideas.

“Thank you to CRN. It’s an honor to be recognized as a Rising Female Star and an emerging leader in my field,” said Le Goff. “It’s a joy to serve a company whose core DNA is 100% focused on helping partners deliver market-leading secure edge networking to their clients.”

Le Goff joined Masergy in 2019 and supports partners globally with her team. In the last year, she has transformed the Masergy channel marketing strategy, launching the Zenith Partner program in July 2020. She has been critical in delivering increased value to Masergy’s partners through enhanced marketing and sales support programs. In particular, her work has been instrumental in establishing and accelerating:

  • A new market development funds (MDF) program
  • Masergy’s go-to-market strategy with Master Partners
  • Excellence in channel and sales enablement
  • Communications that drive awareness, engagement, and results

Le Goff’s contributions with the Zenith Program, coupled with the sales realignment, helped double the number of partners working sales opportunities with Masergy, 50 agents selling for their first time with Masergy, and agent bookings up 30% year over year! Read more about Masergy’s best year in company history.

“CRN’s 2021 Rising Female Stars list recognizes professionals displaying an unwavering commitment toward channel growth and excellence. These future leaders are driving tomorrow’s innovations for today’s organizations,” said Blaine Raddon, CEO of The Channel Company. “On behalf of The Channel Company, we congratulate all the honorees. What these women are accomplishing today will define the IT channel for many years to come.”

Selected by the CRN editorial team, the 2nd annual Rising Female Stars list is made up of exceptional channel leadership candidates. Honorees are selected for their unique experience, expertise, impact on their partners and dedication to the IT channel. These women are playing key roles in helping their organizations maintain and grow their channel partner programs across a multitude of disciplines, including marketing, program management and partner engagement.

See the complete list of 2021 Rising Female Stars

About The Channel Company
The Channel Company enables breakthrough IT channel performance with our dominant media, engaging events, expert consulting and education, and innovative marketing services and platforms. As the channel catalyst, we connect and empower technology suppliers, solution providers, and end users. Backed by more than 30 years of unequalled channel experience, we draw from our deep knowledge to envision innovative new solutions for ever-evolving challenges in the technology marketplace. www.thechannelcompany.com

© 2021 The Channel Company, LLC. CRN is a registered trademark of The Channel Company, LLC. All rights reserved.

Becky Carr

Rebecca (Becky) Carr heads up Masergy’s global marketing organization and is responsible for elevating the company brand and growth strategy. Becky has 25+ years of sales and marketing experience across technology, software and telecom industries. Prior to Masergy, she was the Global Head of Marketing at Avaya. She has also held Chief Marketing Officer positions at CoStar, Savvis/CenturyLink and Foxwoods Resort & Casino, and led global business marketing for Verizon Business/MCI. Becky earned her bachelor of arts from Hobart and William Smith Colleges in Geneva, NY.